Welcome to the AWS Programs
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ADVANCE Consulting is the consulting agency selected by AWS to implement AWS Programs in the US, Canada, Latin America, Europe, Africa, and Israel
Over the last 3 years we have done over 350 AWS Programs in over 30 countries
AWS Programs include:
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PTP (Partner Transformation Program)
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TTM (Targeted Transformation Module)
AWS, currently, provides 4 consulting programs for its partners.
The programs are free for partners, but participation must be approved by AWS, which follows two rules:
1) The partner must sell to the Public Sector
2) The partner must have Select tier or higher
To join one of the programs you have to request it to your AWS manager or distributor.
You have any questions, send us an email: advance@advanceconsulting.com.br
In this page you will find: a briefing, a video, a set of slides to explain each program
AWS PTP (Partner Transformation Program)
The video on YouTube is closed caption, so, you can active the closed caption and read it in 100+ languagues
The AWS Partner Transformation Program (PTP) is a comprehensive assessment, training, and enablement initiative focused on helping partners build a successful and profitable AWS Cloud business, accelerating the development of AWS skills and expertise to better serve customers' cloud journeys.
In this program, we discuss strategies and actions to increase sales on AWS, define or improve the service catalog, go-to-market strategy, marketing campaigns, lead generation, preparation of marketing and sales teams, compensation of the marketing and sales team, training and certification of technical staff, and how to obtain SDPs and competencies.
For ISVs (software development companies), we will discuss product modernization and monetization alternatives.
The result is partner transformation, building an innovative cloud business for partners to better serve the ultimate customer.
Download the program presentations:
Testimonials
"We thank AWS for the opportunity to develop our partnership through PTP - Partner Transformation Program. The initiative accelerated some processes. These were necessary and would have taken much more time from our company and teams, considering the learning curve we would have had to develop on our own. The mentoring work carried out by AWS, in partnership with ADVANCE, brought the right pace for these gaps to be filled with the knowledge and skills necessary for our development and the strengthening of our purpose in this partnership, which is to offer much more than computing, but your business in the cloud"
Rinaldo Accioly - Head of Marketing and Sales at HEPTA (Brazil)
"The PTP was a transformative milestone for Darede. In just a few months, we achieved over 30 certifications, our first competency (and the second already submitted). But the biggest learning experience was the transformation in how we positioned ourselves in the market and the level of maturity we brought to various processes and business areas. Special thanks to the PDMs, Luis Pinto, and the ADVANCE team who have helped us so much"
Flávio Rescia - founder of DAREDE (Brazil)
AWS AI TTM (Targeted Transformation Program)
The video on YouTube is closed caption, so, you can active the closed caption and read it in 100+ languagues
The AWS AI TTM is a one-on-one consultative engagement designed to help partners accelerate the adoption of Generative AI and Agentic AI, enabling them to gain a competitive advantage and tap into the immense economic potential of these technologies.
In this program, we discuss identifying and prioritizing GenAI and Agentic AI use cases based on the partner’s vertical and growth strategy, training and resources to expand knowledge of GenAI and Agentic AI technology, developing an internal technical gap analysis and learning paths to build capabilities, cost, pricing, value proposition, and return on investment, defining the business model and business case for GenAI and Agentic AI projects, and the Go-To-Market strategy and actions for GenAI and Agentic AI solutions.
The result is a set of concrete, actionable outcomes that guide the partner's GenAI journey, including a customized strategic and action plan, a defined project plan for proofs of concept, and a comprehensive Go-To-Market plan focused on reducing costs, optimizing pricing, and effectively communicating value propositions.
Download the program presentations:
Testimonials
"The AWS GenAI TTM Workshop was a game-changer for PCG's Human Services practice area. This has helped us align our understanding of available AI technologies and facilitated productive discussions. We were able to list about ten use cases, narrow down two to focus on, and even identify one that we want to create a proof of concept for. The workshop provided us with enough material to write specifications for the POC and helped us craft an initial business case. Also, having a non-technical person to validate our understanding of the problem was invaluable. We recommend this workshop to any team that wants to deepen their knowledge of AI and drive innovation."
Rupam Chokshi - Product Leader - Public Consulting Group (USA)
"The program helped us a lot to see ways to deliver possibilities to the customer. Today we have many customers who want to use GenAI but don't know where to apply it, and it was really nice to better understand how to help them. The program also encouraged us to think about creating a replicable offer, something that we can scale in a simple way, like a SaaS"
André Chagas - CTO - MyTech (Brazil)
"I believe the program was very helpful in identifying the number one opportunity and understanding GenAI tools and their potential impact on business. And then it was really helpful to plug in how that affects or can integrate with our product and just bring that to market so that organizations really have a winning approach with AWS and Health Espresso. I think their consulting services were really good at helping guide the brainstorming of the product turnaround session, identifying how it connects to the business and how it can actually be launched and marketed."
Rick Menassa - Founder and CEO of Health Espresso (Canada)
AWS Profitability TTM (Targeted Transformation Program)
The video on YouTube is closed caption, so, you can active the closed caption and read it in 100+ languagues
The AWS Profitability TTM is a strategic initiative crafted to empower AWS partners by enhancing their business models and operational efficiencies, leading to increased revenue and profit margins within the cloud landscape.
In this program, we discuss FINOPS, pricing, and cost management, increased service sales using revenue multipliers, packaging of services using replicable elements to reduce sales and implementation cycles, sales efficiency and management, sales motions, and people efficiency and capacity, including managing employee margins and performance.
The result is significant operational efficiency and increased profit margin, with quantified outcomes across areas such as FINOPS, pricing, and cost management, service sales and revenue multipliers, packaged services and sales cycle efficiency, sales efficiency and management, people efficiency and capacity, and AWS program utilization.
Download the program presentations:
Testimonials
“The Profitability program not only confirmed the validity of strategies already in place, providing more security to the team, but was also fundamental to "calibrate the aim", directing the company's focus to areas of greater value and potential, such as value pricing and specialization in the health sector, which were previously seen with greater skepticism or as insurmountable challenges.”
Alex Lara, CEO of Nscreen (Brazil)
“The program is extremely positive and valid for companies that seek to review their sales process, but not only that, but also to conduct the life cycle of the opportunity until its implementation. Another important point to mention is the fact that we had the opportunity to discuss processes already implemented and analyze with baggage and scenarios possible adjustments or complements that make/made a difference in the day-to-day life of the sales team”
Evandro Sousa, CSO of Nuage IT (Brazil)
“The Profitability program (Advance/AWS) brought Nublify a valuable opportunity to deeply rethink our operation. We review processes, products, costs, prices, margins, resources and responsibilities, strengthening our control and optimization mechanisms. This work raised our level of maturity and professionalism, preparing the company to grow even more strategically, efficiently and sustainably”
Maurizio Niccolai, Alliance and Business Director of Nublify (Brazil)
AWS Digital Sovereignty TTM (Targeted Transformation Program)
The video on YouTube is closed caption, so, you can active the closed caption and read it in 100+ languagues
The AWS Digital Sovereignty TTM is a targeted transformation module aimed at equipping partners to address the evolving Digital Sovereign market needs on the AWS cloud by providing an assessment methodology, essential tools, and automated reference architecture templates.
In this program, we discuss consolidating the understanding of Digital Sovereignty and its implications for the partner’s context, reviewing the Partner and AWS roles and responsibilities in supporting Digital Sovereignty, the importance of an Assessment methodology and tool focused on Digital Sovereignty and AWS best practices, guiding design principles for sovereignty implementations, and reviewing the Landing Zones Accelerator as a foundational element for new sovereign offerings.
The result is the development of an offer that meets specific country and partner standards for sovereignty, including a 90-day plan to build a Digital Sovereign Assessment tool and implement the Landing Zones Accelerator within a digital sovereign scenario.
Download the program presentations:
Testimonials
Not available yet
AWS Programs Success Stories
on AWS web-site
AWS Programs Success Stories
on YouTube
eMaster (Brazil)
eMaster is a company in the technology sector, founded in 2001. Our journey began by providing solutions in data centers. We decided to work with the cloud and this decision to choose AWS as our partner turned out to be very successful.
I think PTP is a very important program for those members interested in improving their management process. My background is technical. I managed the technical teams, I was directly in charge of the operation. The manager is very used to putting his hand on the business and maintaining it, and the business doesn't grow. So that partner who wants to grow and wants to implement governance, who wants to delegate functions, who wants to improve the qualification of his team, needs to think about programs that qualify, not only him, but the team to move in this direction. So it saves time and effort wasted on trial and error. It gives you a faster path to achieving these results. We practically had our income doubling every year.
So, in 2022, we grew 112% in revenue, an increase in revenue. In 2023, our growth was 53% and in 2024 86%.
Codebit (Brazil)
Codebit is a company founded in 2012. We operate on two fronts, which are the development of tailor-made solutions. We also manage cloud infrastructure. We don't have commercial people on the team. So, we managed to do a lot, but we couldn't show, we couldn't sell, demonstrate how to do it in the best way.
The PTP program, for us, was the first external consultancy we had. It was powered by AWS. For us, it was very important. The main benefits we had with the PTP program were, first, I think commercial. We divided what we made into 10 products. This makes it easier for our customers. The second was to participate in a consulting program. We had never participated. If it weren't for that, I think we wouldn't think about many things. And I think the third one was organizational. We, for example, were able to further strengthen the relationship with AWS. We got another competency.
Today, 80% of our clients are public sector clients. And we have managed to increase this customer base by 30% since 2023, which was our participation, and then last year we increased it by 32%. So we grew 30% plus 32% after the PTP.
Nublify (Brazil)
Nublify is a company focused on cloud computing. Our mission is to help our customers adopt new technologies. Today, Nublify operates in various sectors of government.
The PTP program helped Nublify in the early days, when we were registered partners. And the program helped us quickly evolve to the Select level, where you already start to have a series of benefits. So we increased our sales by 30% to 40% in that first year. Then we did a second round, also of the PTP program, where we raised our level to Advanced.
From one year to the next, we tripled in size. In the second year, I would say that we doubled its size again, especially thinking about the public sector, where the client needs to have a qualified partner. A certified partner. This helps us a lot to develop these businesses.
ST IT (Brazil)
STIT Cloud was born in 2009. Our experience in enterprise helped to serve public sector companies, which we are not only talking about government, we are also talking about the enterprise market. I see that the main challenge is this, how to make GNI effective, both for the education area and for the health area.
The PTP program, Partner Transformation Program, has brought us three main benefits. The benefit of process improvements from partnering with AWS has been fantastic. We see the market in a more objective and profitable way. precisely due to the improvement of processes and adds a lot for us to be able to accelerate our growth and gain scale.
STIT Cloud in the last five years has grown tenfold the number of customers by three times our revenue.